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RESEARCH

Magazine Analysis KERRANG

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Rock Sound #167 

 

 

 

 

 

 

 

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General: 

  • Kerrang produces the magazine 

  • £2.20 for the issue 

  • Weekly magazines

  • Focused on Punk-Rock, Metal and Electro Rock

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The Cover: 

  • Focuses on the band Asking Alexandria which is the focus/ Anchor Image of the issue and highlights either a major event in the bands history or time for example ‘The Party Starts Here’. The Title also shows the name and logo of the publishing company which produces the magazine. 

  • White Title logo of the company that produces the magazine against a red and black background as the colours contrast it is easy to see, also the title will change colour to fit the colour theme of the magazine, it is high on the page and is clearly legible but isn't the focus of the cover.

  • ‘The Party Starts Here’ and 'We Never Thought We Would Feel This Way Again' the reason of the front cover and the main focus of the cover they magazine headline

  • The Main image is directly mainly towards the reader all four band members are facing the camera with expressions of excitement, shouting and screaming all members of the band wearing hoodies and themed clothing around gothic genre. 

  • Other bands that people who listen to that genre of music may also enjoy which would encourage people to purchase the magazine even if they aren't interested in the main title but in the other bands that are mentioned. 

  • Focused content on the genre of music presented/ focused on by the company that produces the magazine e.g Asking Alexandria, Race against the Machine  

  • The text/ connotations are brightly coloured with clear Caps text that is easy to read with a white background/ arrow behind them.

  • Short captions/ snappy captions that catch the readers attention quickly, the biggest most important events have the largest text which are the focus of the font cover, it has captions that involve with the reader ‘Billy Talent vs You’.

  • It maintains a theme with other magazines as it has a main picture in the centre and is surrounded by additional photographs of relating stories and images. 

  • The picture of the band Asking Alexandria is the main focus and fills the majority of the front cover. 

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        The Magazine Rocksound #167 is primarily focused on the band All Time Low as they are the Anchor of the overall article with their return back into the Punk Rock Music scene. The Layout of the front page of the Magazine uses a wide variety of bright and eye catching Graphics in the form of fonts, colours, pictures and texts alongside with a Masthead displaying Brand Identity of the company Rocksound in the form of their logo, as they are the company who produced the magazine. Furthermore all fonts, slogans, pictures and background images have been coloured to fit a certain Colour Theme, for example in this issue Yellow, Pink and Blue are used alongside this the logo of Rocksound has changed colours over multiple issues to match the colour theme.  The Anchor Image of the band All Time Low is used as the main feature/ attraction of the issue with the Strap-Line 'All Time Low, Don't Panic ... They're Back!' This is aimed at fans of the band who have been awaiting their return, additionally this image is surrounded by pictures/ slogans of other bands that are related to the focus of the article including Asking Alexandria, Billy Talent, Pierce the Viel ect. who are popular in similar styles/ genres of music. Short snappy annotations are used to catch the readers attention which are brightly coloured with images of the associated article 'Asking Alexandria Exclusive Poster Special'. In continuation from that the posters in this issue are Exclusive to this edition which will encourage reader to purchase this issue for the posters. 

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Contents and Double Page Spread:​

  • Contents Page goes over a double page spread with the band Asking Alexandria centred in the middle of the page. 

  • The Colour, Text and Font remains the same with the front cover which continues with the house theme and style of the issue. 

  • The contents page has a focus of the Anchor image in the centre of the page but has small related images to the magazine article around the outside, these are generally related artists or free prizes and exclusives which are only available with that edition of the magazine article. 

  • The Conents page is split into four columns underneath the anchor image which takes up the top centre of the page, where the numbers and headers of each page is shown, the page numbers are split from the title by a white line which splits the 4 columns. 

  • The Title, subheadings and texts are clearly distinguishable from each other and are clear and easy to read with a clear text. 

  • The background of the text is slightly textured with an image which is similar to a watermark. 

  • The Pages are numbered in the corner and generally has a small logo, page or style which surrounds the number to make them unique and eye-catching for the reader. 

  • The double page spread consists of multiple images related to the band that the article is based upon for example the band and the main event that has caused the article to be written for example a concert or a new album or the return of the band onto the genre of music after some time. 

  • The Page is broken up into either columns or small paragraphs apart from large chunks of writing so the reader is not discouraged from reading the article. There is sometimes small features in the paragraphs like capital letters at the strait of the paragraph that will take up up to four lines which makes the paragraph visually more interesting than having a clump of writing. Alongside this the text used is clear and easy to read but visually attractive and not dull/ boring.

  • There is usually reference to a future event or gig that the band will be attending or performing at.

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Focused Analysis:

Clear Text that is shown throughout the front cover, this makes up part of the house style and theme including this font and the white, black, red and blue colour theme

The Masthead of the magazine Kerrang is shown in the top centre of the page, this shows the company logo in a clear to read white against a red background. 

Anchor Image of the Band Asking Alexandria in the centre of the page, this is a medium close up shot of the band alongside this the band members are showing expressions of excitement as they are generally shouting at the camera, also the band are shown wearing black/ dark clothes made of leather which shows a gothic genre which is similar to the genre of music that the band performs. The related bands and articles that are included in the magazine articles play similar styles of music which will appeal to the target market of the band. 

Across the top/ Banner of the magazine article the 'free/ exclusive' products are shown, these are used to entice the customers into purchasing this particular product apart from others in the similar market. 

The focus/ Anchor of the issue is shown with the slogan 'Asking Alexandria The party starts here' this is used to initially entice the reader into picking up the issue as it is based on a certain band that they may be interested in. 

The Exclusive Features/ Products/ Items that are only available in this particular magazine this is used to entice the customer into purchasing this issue. 

The Company Logo Which is coloured while to strongly stand out against the red and black background, this is clear to read and it show the logo of the company Kerrang that produces the magazine. 

A Medium-Close up shot of the band Asking Alexandria that is the Anchor Image of the issue, this is what readers will see and know that this band is the focus of this magazine as it is being written about a recent event that the band has taken place at/ in that would be interesting to be documented and read about. 

The Short Snappy slogan 'Asking Alexandria, The Party Starts Here!' this is the focus of the issue that the main article is written about. 

Short Snappy Texts that are about other Bands that perform similar genres of music that Listeners of the Band Asking Alexandria may be interested in. 

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