UK Tribes:

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In terms of the UK Tribes which is a summary of all of the main groups of teenagers that live in the Uk my target audience would fall under the 'Leading Edge' and 'Aspirant Categories'.

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                                           Tired of cookie cutter celebs and how everyone at school

                                           looks the same, Alternative Tribes are driven by the need

                                           set themselves apart from the mainstream. From candy-

                                           hued hair to sleeve tattoos and multiple piercings, they’re

                                           determined to be different – but do it together.

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                                           Living for the moment, Aspirant Tribes know the look,

                                           music and lifestyle they want – and will spend big in order

                                           to get it! Attuned to what’s happening in Leading Edge

                                            circles, it’s about keeping up with what’s cool but without

                                all the hard work of creating it themselves. These Tribes will be found in

                                Student Unions across the UK, from UE to Loughborough.

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                                My Target Audience falls under these categories, they

                                are rockers who listen to new and popular music but

                                they still have an appreciation for the classics. They will

                                                     lead in writing and performing music and

                                                     wearing clothes similar to their favourite

                                                     band but ultimately following their own

                                                     spirit and having their own style that they

                                                     adhere to.