RESEARCH
Target Market Audience: Photographs
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My Target Market Audience focuses on people in the creative/ urban genre, they like pop rock to rock styles of music which include bands like :My Chemical Romance, All Time Low, Panic at the Disco, Bring Me the Horizon and You Me at Six. They are generally people who fall under the Leading Edge and Urban categories, those who are more focused on creativity, music and the arts more so than vanity and personal appearance. These are the people who will shop at brands like; Primark, New Look, H&M, Next, River Island and Timberland.
They wear a variety of clothes but generally hoodies and jeans in grey of black. There will also be a variety of accessories like scarves bracelets and necklaces. The outfits are predominantly inexpensive as they have little interest in the modern and trending styles but on the other hand they will spend more money on expensive shoes and coats from bigger named brands.
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